About
Erin - Founder

Erin is a seasoned expert in the beauty and spa industry, bringing over 20 years of experience to the table. Starting her career as a receptionist and rising to the role of International Spa Director, she has gained comprehensive insight into every facet of the business. After working with renowned hotel groups and luxury brands, Erin founded The Spa Business Coach INC, specializing in coaching small business owners and nurse injectors in the aesthetic and beauty sectors.
As a Spa Financial Specialist and Operations Expert, Erin focuses on helping clients transform their passions into profitable ventures. Her coaching emphasizes financial analysis, team development, effective marketing strategies, and delivering exceptional client experiences. By providing the tools and knowledge needed to run a business effectively, Erin empowers her clients to step confidently into their roles as CEOs.
With a proven track record of success, Erin equips aesthetic and MedSpa owners with the ability to interpret financial data, enhance team performance, and cultivate thriving, scalable businesses. Her mission is to support entrepreneurs in achieving their goals and building sustainable success.
Based in Toronto, Canada, Erin's extensive expertise and dedication make her a sought-after consultant, offering invaluable guidance to MedSpa owners eager to elevate their businesses. Brandon Mullen is a pioneer in the aesthetic healthcare industry, combining his background in critical care nursing and healthcare software with a passion for innovation in practice management. As the fractional Practice Manager of Aiyana Atelier in Virginia, Brandon brings expertise in process improvement, client experience enhancement, strategic marketing, technology integration, and comprehensive practice oversight, both virtually and on-site.
Brandon - Founder

A recognized thought leader, Brandon has made significant contributions to the aesthetics field. Since 2022, he has served as a faculty member for the American Med Spa Association (MSS and Business Bootcamps), spoken at prominent events like Aesthetic Next, and co-founded influential industry podcasts, including Aesthetics Injector Gang and Injector Business Blueprint.
Brandon’s dedication to professional development is evident in his role as the founder of the Aesthetic Practice Management Group, a virtual mastermind community for aesthetic practice managers. This platform fosters collaboration, resource-sharing, and empowerment among peers, solidifying Brandon’s role as a leader in the aesthetic management space.
With a commitment to innovation, education, and community building, Brandon continues to shape the future of aesthetic practice management, inspiring others to achieve excellence in this dynamic industry.